Viewed Art & Copy, a great little film about advertising. Asked everyone to take notes.
Homework:
- Choose and research a person, team, or agency from the film in preparation to write a paper and do a presentation.
- Research ads. Good or bad. Be prepared to defend choices in class.
- Begin thinking about a product or organization that is either new or redefined that you want to develop and promote this semester using a variety of promotional vehicles.
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