FP GD3 - Wk 3, Tuesday, 1.31.2012

Print out your progress for the beginning of class on Thursday.

Homework:

1. Tight digital roughs (or other medium)
2. Typefaces chosen
3. Colors narrowed down
4. Grids decided
5. Content written and compiled
6. Illustrations well underway

FP GD2 - Wk 3, Tuesday, 1.31.2012

Good start, folks. Remember, make progress on your portraits AND do your reading. Please have your printouts ready BEFORE class!


Homework:

1. Make progress on portrait, print BEFORE class and hang on the board. Two separate sheets. One with sketch and one with your work.
2. Read Figure/Ground, Hierarchy, Layers and Pattern from Graphic Design: The New Basics.
3. Section one in Uncommon Genius

FP Photoshop - Wk 3, Monday, 1.30.2012

Studio day working on chapters 4-6. Please catch up if you are behind.

Homework:
Chapters 4-6 due end of class Wed.

KSC Ethics - Wk 3, Monday, 1.30.2012

Review of concepts. Work on Creative brief. Begin sketches.

Homework:

1. Finalize brief for your organization
2. Create proposal of projects for semester
3. Read through page 31 in Roberts book

KSC GD3 - Wk 3, Monday, 1.30.2012

Sorry I only got to half the class today. I wasn't planning on spending so much time on the brief. From what I saw today most of you are on the right track. I like the ideas. Sketches are coming along. Keep pushing yourself. Don't go to the computer until we have decided a direction for sure.

Homework for Wednesday:

1. Read through page 35 in Whipple
2. Read through page 31 in Creative Advertising

FP Production - Wk2, Friday, 1.27.12

Alright. Everyone has a concept to work with now. Please re-shoot the images you need to re-shoot and plan on meeting with me during the open lab hours. I will be taking roll to make sure everyone stops in. After we meet, start analyzing your imagery to see how we can edit it to make it better.

There will be some assessment of the reading, so make sure it is done.

Homework:

1. Have 3-4 good solid images that work individually and as a series.
2. Review chapter one and the chapters on Color and Image.

FP GD3 - Wk2, Thursday, 1.26.12

Most of you have a good idea to start developing now. Get to work on sketches. Do a lot. Don't leave stuff to chance. You will work faster if you have some sketches to start with. They will evolve once you make them digital, but that's expected.

Homework for Tuesday:

1. Roughs
2. Grids
3. Color Palettes
4. Typefaces
5. Research

FP GD2 - Wk 2, Thursday, 1.26.12

Nice job with your completed sketches. We did a scanning demo and an illustrator demo for those working digitally. 


Homework for Tuesday:

1. Have a solid start. Show you you have put some hours into it.
2. Review Point Line Plane, Rhythm and Balance, Scale, Texture and Color.
3. Letter A drawings.
4. We will look at your progress at the end of class.

Homework for Thursday:

1. Read Figure/Ground, Hierarchy, Layers and Pattern from Graphic Design: The New Basics.
2. Section one in Uncommon Genius

FP GD 3 - Wk 2, Thursday, 1.26.12

Review sketches and concepts. Studio day.

Homework:

1. 3-5 Digital Roughs
2. Typefaces
3. Color pallettes
4. Grid Systems

FP GD2 - Wk 2, Thursday, 1.26.12

Illustrator demo. Scan sketches.


Homework:

1. Sketches scanned and digital roughs started
2. Letter A drawing for Tuesday
3. Section one of Uncommon Genius for Thursday
4. Review Point line Plane, Rhythm and Balance, Scale, Texture and Color for Tuesday
5. Read Figure/Ground, Framing, Hierarchy, Layers, and pattern for Thursday

KSC Ethics - Wk 2, Wednesday, 1.25.12

Finished Wasteland. Thank you for all of your thoughts. It seemed like most of you were able to take something away from the film.

I am going to email you all a creative brief for your homework.

Homework:

1. Decide on your organization/product/project
2. Research
3. Fill out creative brief
4. Read PDF on ethics from AIGA and Milton Glaser (For Wednesday)

FP Photoshop - Wk 2, Wednesday, 1.25.12

You should be finished with Chapters 1-3. Make sure you put anything in the dropbox that you have altered and saved as your own. Skip anything that does not actually create a photoshop file. (i.e. the cloud computing project builder in chap. 2)


Homework:

1. Chapters 4-6 are due on next Wed., Feb 1st. 
2. Find some altered imagery on the web that you like. Bookmark it and let's look at them in class.

KSC Design 3 - WK 2, Wednesday, 1.25.12

We met and talked about some ads. Positives, negatives. One observation was that almost ALL of the favorite tv spots used humor.

We then discussed a little about "brainstorming", or idea generation a little bit. The more educated, more  informed designer has a better chance at success. Use mind-mapping, forced connections, word association lists, etc, to come up with good smart innovative ideas.

Creative brief. The creative brief is the birth certificate of all good ideas. The creative brief is made up of several questions that get to the heart of the product or organization, the target audience, the key messaging, and the most salient bits of info about the product/organization. In other words, the information you need to create a good creative solution to a problem.

The project: Create or re-envision a new organization or product that fills a niche. Stage one is going to be create a brief for yourself, name the product/organization, concept a logo and tag line and flesh that out into an identity system that we can roll out into other marketing endeavors.

Homework (due at the beginning of class):
Decide on your company/organization
Research/Create a brief
Concept (alone or in groups)
Bring AT LEAST 50 rough sketches of logos

I will send out a sample creative brief. Soon.

FP Design 3 - 1.24.12

You were asked to read through page 19 in Outside Lies Magic and through page 30 in Envisioning Information. Thoughts? Impressions? Relevance to our subject/industry? How might this help you as creatives? 


Also, you are considering consider what you would like to do for your first project.


Today we will look at some examples of some mapping and infographic projects and you will get started sketching and concepting. You need to have your subject matter nailed down today. 


Homework:

1. Concept decided
2. Research/resource gathering completed
3. Thoughts about typefaces
4. Thoughts on color palettes
5. Thoughts on grid systems
6. Several tight sketches of your direction
7. Through page 58 in Outside Lies Magic for next Tuesday
8. Through page 51 in Envisioning Information for next Tuesday

FP Design 2 - 1.24.12

The assignment was to write a self-reflective piece. At least a one page essay on who you are. What makes you tick. What are your passions? Positive and negative. How do people perceive you? How would you like people to perceive you? What are your main personality traits? How would you describe yourself? Physically? Emotionally? Socially?

The goal of this exercise is to create something you can use as a guide while making decisions for your self-portrait.

The third things was to bring in some images that you can use to work from for your typographic self-portrait.

Homework:

1. Section one of Uncommon Genius for next Thursday
2. Tight sketches for your typographic self-portraits for this Thursday
3. Review Point line Plane, Rhythm and Balance, Scale, Texture and Color for next Tuesday
4. Read Figure/Ground, Framing, Hierarchy, Layers, and pattern for next Thursday
5. Letter A drawing for next Tuesday

KSC Ethics - 1.23.12

Handed in morals/ethics definitions from the syllabus.

Watched most of Wasteland. We will finish Wednesday. Take notes and write impressions.

Homework:

1. Write your thoughts and feelings about the film. Give rationale and examples. Any anecdotal information is helpful. Everyone has a different perspective based on personal experiences. Does having new information change your opinions?
2. Research and choose an organization and/or cause to promote.
3. Be prepared to discuss definitions and paper for next class period.

FP Photoshop - 1.23.12

Studio day. Work on chapters 1-3. Ask questions.

Homework:
Finish chapters 1-3.
Begin chapters 4-6.

KSC Design 3 - 1.23.12

Viewed Art & Copy, a great little film about advertising. Asked everyone to take notes.

Homework:

• Choose and research a person, team, or agency from the film in preparation to write a paper and do a presentation.
• Research ads. Good or bad. Be prepared to defend choices in class.
• Begin thinking about a product or organization that is either new or redefined that you want to develop and promote this semester using a variety of promotional vehicles.